From Industry Newcomer to Market Contender in 6 Months

Client: Wilson Roofing (Residential & Commercial Roofing, Texas, USA)
Challenge: Low brand awareness, fierce local competition, lack of online credibility.
Solution: Vero Shard’s Hyper-Local Roofing Marketing System.

The Problem

As a new player in Texas’ crowded roofing market, Wilson Roofing struggled with:

• Zero first-page Google rankings for key terms like "roofing company [City]" or "storm damage repair near me."
• No consistent lead flow – relying solely on word-of-mouth and low-quality directories.
• Weak online trust signals (no reviews, outdated website, no case studies).

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Our Strategy

1. Local SEO Blitz:
   • Optimized Google Business Profile with geo-tagged photos and service-area keywords.
   • Published storm-response blog content (e.g., "Hail Damage Roof Repair: Texas Homeowner’s Guide").
   • Built local backlinks from community sites and contractor directories.
2. High-Converting Website Overhaul:
   • Instant quote calculator (boosted lead capture by 40%).
   • Drone footage galleries of completed projects (proving craftsmanship).
   • Live SMS chat for urgent repair requests (cut response time to <5 mins).
3. Paid Ads That Worked for Roofers:
   • Google Search Ads targeting "emergency roof repair [City]" (450% ROI).
   • Facebook Video Ads showing time-lapses of roof replacements (3X engagement).

The Results

✅ Page 1 Google rankings for 12+ local keywords within 4 months.
✅ 5X more inbound leads (from 15/month to 75+).
✅ $92,000 in new contracts from storm-season paid ads alone.

"Vero Shard made us look like we’d been in business for decades. Now, we’re the first call after a hailstorm."

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